Discover the smarter,  deeper, and more authentic 

approach to dating & finding love.

FREE 5-DAY 

LOVE SCHOOL

Discover the smarter way to date.

Learn insider secrets from the dating app makers themselves & how to meet great people without ever going online - all in our free 5-day Love School available now

WITH BESTSELLING AUTHOR, JOHN WILLIAMS

THE PODCAST

Listen to The Love Challenge podcast from Psychologies and follow John's journey to find love as he interviews the best experts on flirting, dating, and relationships, and tests out their advice.

Discover a smarter, more authentic way to date! We have created a powerful online programme to walk you through transforming the way you date & look for a partner forever. The Love Challenge Academy is coming soon but you can take part in a FREE 5-day Love School taken from the Academy right now - click the button to read more

TAKE YOUR OWN LOVE CHALLENGE!

Hi, I'm John Williams and I launched The Love Challenge in spring 2018 as  my response to the current climate of dating. So many people have told me that the dating world is too superficial, too stressful, and just doesn't work for them.


I've achieved success in many areas of my life - I'm a bestselling author, run my own successful business, The Ideas Lab, and have helped thousands of people to bring their ideas to life in my programmes.


I started out showing how work could be like play in my book Screw Work Let's Play, translated into 10 languages and recommended by The Sunday Times. 


Now I am exploring a more playful approach to dating. Imagine if we could take the pressure off and actually have fun while finding love!


First, I made myself the guinea pig and applied the principles in my own life. I interviewed leading experts in flirting, dating, and relationships and partnered with Psychologies magazine to create The Love Challenge podcast. 


To hear my honest journey, what I learned, and how I used it on an actual date - check out The Love Challenge podcast. (Sign up with the link above).


I have since taken all this knowledge and experience and created an online experience. We ran the first programme last year and have used all the knowledge and feedback to create an even better online academy.


Found out how to become smarter, more relaxed, more excited and more successful at dating as we walk you through each step with support, wisdom, accountability and encouragement along the way.


Enter your name & email below to get more details.

Dating is broken, and I'm on a mission to fix it.

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